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HomeHealthcareBCBS of Michigan groups up with Maven Clinic for digital household, maternity...

BCBS of Michigan groups up with Maven Clinic for digital household, maternity care


Blue Cross Blue Protect of Michigan is partnering with Maven Clinic, a digital household well being platform, to supply members extra household and maternity assist, the well being plan introduced Wednesday. Maven Clinic’s platform will likely be out there for the 2023 open enrollment interval.

Members of the insurer can use New York Metropolis-based Maven’s app. As soon as they go surfing and make sure they’re a part of BCBSM, they get entry to 24/7 digital care with Maven’s care advocates, who reply questions and assist direct customers to their wanted providers. Members can obtain digital scientific assist from specialty suppliers, together with obstetricians, pediatricians, lactation consultants, pediatric sleep coaches and psychologists.

The platform consists of care matching, through which customers can discover care advocates and digital coaches primarily based on identification, race, ethnicity, faith-based orientation and LBGTQ standing, mentioned Aji Abraham, senior vice chairman of well being plan enterprise innovation and market options at BCBSM.

“Our objective is to assist all paths to parenthood together with assist for expectant mothers, dads, same-sex companions, transgender individuals and single dad and mom,” Abraham mentioned.

Maven gives three applications via the platform: household constructing, maternity, and parenting and pediatrics, in keeping with a information launch. The household constructing program gives assets for fertility remedy, preconception care, egg freezing, adoption and surrogacy. The maternity program, which spans 12 months, provides assets for prenatal and postpartum care, NICU assist and high-risk pregnancies. The parenting and pediatrics program is meant for folks with youngsters ages 1 via 10 in want of pediatric care, dad or mum teaching and particular wants assist.

A reimbursement device, known as Maven Pockets, is on the market on the app, which permits staff of self-funded employers to get reimbursed for bills.

If members want in-person care, the clinic directs customers to in-network suppliers. Maven’s assets are supposed to be an extension of BCBSM’s present advantages and to supply extra assist in between common in-person appointments.

Employer teams will solely pay for members who’re utilizing the Maven platform, reasonably than primarily based on whole membership, Abraham mentioned. BCBSM will then pay Maven and course of claims for members who’re cared for. The cost mannequin is a departure from how a number of worker advantages firms receives a commission from employers who supply their services to employers. Often, employers pay them on a per member per 30 days charge primarily based on whole staff no matter what number of are literally utilizing the product. 

Maven, which achieved unicorn standing final yr, isn’t the one firm within the digital maternity and parenthood area. Different firms embrace Ovia Well being and Progyny.

BCBSM selected to work with Maven due to its confirmed observe file, Abraham mentioned. In its eight years of expertise, the tech firm has achieved a 20% discount in cesarean sections and a 28% lower in NICU stays.

Apart from spectacular outcomes, Abraham was additionally struck by the corporate’s mission. He added that BCBSM and Maven have a “shared mission in well being fairness and funding in group partnerships to handle racial disparities and enhance maternal and toddler well being care and outcomes.”

BCBSM’s final objective in partnering with Maven Clinic is to supply inclusive, versatile and reasonably priced advantages to members. It additionally needs to enhance worker retention, productiveness and healthcare prices for employers, Abraham added.

“We would like our members to have the best and most profitable path to constructing a household,” Abraham declared. “Beginning or rising a household is without doubt one of the greatest selections an individual or household could make. There are price elements to think about in addition to the well being for each dad or mum and baby. Optimistic outcomes are solely doable by gaining access to the suitable assets and care.”

Photograph credit score: Knape, Getty Photos

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