The mission of Tone It Up is to assist unbelievable girls such as you dwell your healthiest, happiest, most assured life in probably the most enjoyable, straightforward, and accessible approach attainable. When Karena and I first based Tone It Up in 2009, there weren’t quite a lot of health or vitamin manufacturers made particularly for girls that have been constructive or genuine. So we got down to change that.
Tone It Up is without doubt one of the solely female-founded vitamin corporations created for girls, by girls. That is the center and soul of what we do! Karena and I created your Tone It Up Protein and vitamin merchandise for the very same purpose — to serve YOU and what you want as a lady!
Let’s take a couple of minutes to replicate on the WHY behind your protein.
Taking it again to the very starting
Once I was a young person, certainly one of my first jobs was on the vitamin retailer, GNC. I watched as principally males walked via the doorways to purchase large tubs of protein powder created only for them. There have been some protein manufacturers focused towards girls, however once I appeared into them, I spotted that they have been all created by males and the components didn’t serve a lady’s physique. I used to be a science nerd and obsessive about vitamin— I experimented with protein within the kitchen too, making pancakes, muffins, donuts, and cookies, however I knew instinctively that one thing was lacking.
Quick ahead to 2009, we have been nonetheless asking ourselves, “Why isn’t there a protein on the market for girls?”
Created for the Tone It Up group
The primary time Karena and I went out collectively, I made her a protein pancake after we obtained house and it was love at first chew! Quickly after beginning Tone It Up, we shared the recipe and extra protein-based treats with the TIU group.
In a short time the group began asking, “What’s your favourite protein? What variety ought to we use?” We did a lot analysis and located that there STILL wasn’t a high-quality, trustworthy, wholesome, clear protein on the market that we trusted to advocate to our group. So with the assistance of our crew on the TIU HQ and my husband Brian, we created the very first Tone It Up Protein!
That was the start of Tone It Up Diet We’ve grown and advanced since then, and now you’ll find a lot of choices for Tone It Up Protein and snacks within the aisles of your favourite shops together with Goal, Walmart, CVS, Kroger, HEB, and extra!
By means of all of it, our imaginative and prescient has all the time been the identical— we’re dedicated to bringing you the BEST plant-based protein, the highest-quality components, and the protein powder, bars, and snacks that love and belief.
For girls, by girls
We created your Tone It Up Protein with the precise components, vitamin profile, and quantity of protein to gasoline a lady’s physique. (Study extra about how Tone It Up Protein is completely different right here). So many manufacturers on the cabinets say they’re for girls, however if you flip over the label and have a look at the components and who makes them, they actually aren’t tailor made for you.
Whenever you see Tone It Up Protein within the aisles, you’ll be able to really feel good understanding that you should have precisely what you want — and nothing you don’t — to really feel fueled, energized, wholesome, and powerful. You’ll additionally know that you just’re not solely supporting your self and your well being, you’re supporting a female-founded firm and all of the unbelievable girls who work there. You might be investing in your self AND standing with different robust girls such as you. How wonderful is that?!
We’re honored to create Tone It Up Protein for you and to proceed to serve you nevertheless you want. You’re our WHY…all the time!
Wish to study extra about why Tone It Up Protein is best for you?
Take a look at this publish to study why Tone It Up Protein is plant based mostly, why we selected pea protein as a substitute of whey, and the precise correct quantity of protein to gasoline your physique.
Able to fill up?!